Lassi with Lavina Video of the Day – Equal Halves

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Women's equality in India

Equal Halves

Lassi with Lavina Video of the Day – I Want My Half!

 

Sometimes ads do get it right such as this United Colors of Benetton one which touches upon equal rights for women. Sometimes images convey what words alone cannot, and sometimes commercials can sell more than clothes or jewelry – they can promote ideals and ideas, a way of life…

The “United by Half” campaign, from Creativeland Asia, originally debuted in India on Valentine’s Day. After it received an overwhelmingly positive response in India—racking up over 7.7 million views on YouTube in less than a month—the fashion brand decided to take its message of gender equality and spread it globally.

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About Author

Lavina Melwani is a New York-based journalist who writes for several international publications. [email protected] & @lassiwithlavina Sign up for the free newsletter to get your dose of Lassi!

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