Fashion’s Night Out at Soigne KBy Lavina Melwani • Sep 22nd, 2012 • Category: Little Black Book: Events
A Style Carnival at Soigne K
September 6, 2012 was no ordinary day – it was the day that fashion became thoroughly democratized with Fashion’s Night Out taking over Manhattan. Every man and woman even remotely interested in style was invited to the citadels of couture for an open party.
The streets of Manhattan were over-run by hordes of fashionistas – all dressed to the hilt, many in designer dresses, others in their own unique styles and they had taken over the city. It was like one big, glorious feista, especially in lower Manhattan. Women in groups, women with boyfriends, generational groups too – everyone out to celebrate something as whimsical, as fleeting as fashion.
All the clothing stores were open from the high-end Saks Fifth Avenue and Bergdorfs to the countless name brand boutiques to the mass market stores. It was Fashion’s Night out – and everyone was out celebrating, be it uptown or downtown. Many stores and boutiques had brought out the bubbly and white wine, candy and eats for their clients – and just about anyone could walk off the streets and enjoy the fashions and a glass of vino.
The very first party I stopped at was at Soigne K, the luxury boutique on Madison Avenue owned by Soigne Kothari. It was pure carnival as crowds gathered to see fiery dancers in the store windows and indulge in shots of tequila, rose and white wine, and dainty little finger foods. They browsed the two-storied boutique, with its pret collections on the lower floor and the exclusive designer wear upstairs, along with elegant accessories, bags and jewelry.
Soigne K brings the touch of India to Madison Avenue, and Manish Arora, Falguni and Shane peacock, Tarun Tahiliani, JJ Valaya and several emerging designers have designed unique dresses to resort wear to rich lehengas suitable for a Big Fat Wedding. Fashion’s Night Out gave many new people a chance to walk in and check out the designs, while dancers kicked up their heels in the big show windows. Only on this wild Fashion’s Night Out! What a carnival!
All over the city fashion lovers rushed about, causing crazy traffic jams. There were lots of private parties too around town and it was just amazing to see the restaurants and cafes doing a rip-roaring business late into the night on a weekday, as the fashionistas tottered all over the streets in their 6 inch heels. Talk about stepping into fashion!