Selling the Mahatma
By Lavina Melwani • Nov 27th, 2009 • Category: 24/7 Talk is Cheap - The BlogMahatma Gandhi, with his simple khadi loincloth and chappals, was the absolute antithesis of the avid consumer, yet the luxury brand Montblanc has chosen to honor his memory with a gold pen priced at $23,000.


















