Designer Shriya Bhupal’s eponymous label ‘Shriya Som’ is so coveted by brides that it’s probably one of the reasons to get married! Chic and very contemporary, her unique color palette and silhouettes create a global look that is uniquely Indian.
Browsing: embroidery
As spring turns into fall, we should be seeing a lot of excitement and action in the fashion arena. Will more and more Americans be seduced by Indian fashion through travel to India, through cinema, and through Indian-American friends in an ever increasing Asian population?
Will American designers continue to find inspiration in India’s myriad delights of color, crafts and couture? Will Indian designers make it big in America? Will new mega-fashion stores dedicated to India ring up the sweet music of cash registers?
“It’s very Andy Warhol goes Indie-pop,” says designer Sabah Arenja Vig about her collection – and that got me a-wondering: what would Andy Warhol think about our wild, multi-hued surreal Indian fashions? Probably turn them into equally wild, multi-hued surreal art!
Yes, Indian couture is certainly riding high. With a young ever-burgeoning population in India and the diapora, the demand for bridal wear and fashion with a touch of India is only going to grow. Recently Shireen Vinayak of Shehnaai Couture showcased the latest collection and answered some burning questions about the new fashion trends, especially for New York fashionistas.
India gave us the sari, the salwar kameez, the lengha. So what’s coming next?
“The Indian gown!” says Shirin Vinayak of Shehnaai Couture, who just got back from Lakme Fashion Week. “Indian fabrics, Indian embroideries and Western silhouettes seem to be the way to go, not only for the red carpet but also for reception wear as well.”
Gowns are all the rage with Bollywood stars like Katrina Kaif and Kareena Kapoor, as well as the Page 3 crowd in India, tricking down to young women in the metros.
Vinayak is bringing that trend of the Indian gown in – “I feel like culturally that works for us here and so this is the first year that we have a full display of gowns on our rack.”