Long before Hindi cinema was rechristened Bollywood, there were film posters and showcards under glass in the lobbies of the theaters in India.

As you bought your tickets to enter a magic world, you sauntered by the display cases to check out these show cards, a collage of hand painted photographs which whetted your appetite for the treat to come.

Most of these old markers have disappeared but recently cinema fans got a chance to see a cache of vintage cards, lovingly preserved.

At I-View Film Festival 2010 , a powerful band of cinema warriors is coming to town – imagine directors like Vishal Bhardwaj, Aparna Sen, Onir, and Rituparno Ghosh in the flesh along with wonderful actors like Rahul Bose, Rituparna Sengupta, Konkona Sen, Raima Sen, and Juhi Chawla.

What better way to launch a film series about a rich culture than with a Mughal feast?
Fabulous jewels, opulent palaces, courtesans, high melodrama and a vanishing way of life is what enthralled us in the classic historical movies like ‘Pukar’, ‘Najma’, ‘Mirza Ghalib’, ‘Mughal-e-Azam’, and more recently ‘Jodhaa Akbar’.Now you can get the flavor of those bygone days with a rich cinematic feast worthy of the Mughals – and actually indulge in a royal celebration.

New York is full of surprises and unexpected treats, of twists and turns. You can take a detour and find yourself face to face with the cinema you loved in your youth, the films which gave you goose bumps and showed you the futility and heartbreak of life, films which took you into a deeper, more complicated world and made you disregard the bag of chips in your hand. Who can forget the aching pain of ‘Pyaasa’, the disillusionment of ‘Kaagaz Ke Phool’ or the churning emotions of a fading way of life in a changing world in ‘Sahib, Bibi Aur Ghulam’?