Browsing: Indian designers

As spring turns into fall, we should be seeing a lot of excitement and action in the fashion arena. Will more and more Americans be seduced by Indian fashion through travel to India, through cinema, and through Indian-American friends in an ever increasing Asian population?
Will American designers continue to find inspiration in India’s myriad delights of color, crafts and couture? Will Indian designers make it big in America? Will new mega-fashion stores dedicated to India ring up the sweet music of cash registers?

“It’s very Andy Warhol goes Indie-pop,” says designer Sabah Arenja Vig about her collection – and that got me a-wondering: what would Andy Warhol think about our wild, multi-hued surreal Indian fashions? Probably turn them into equally wild, multi-hued surreal art!

Yes, Indian couture is certainly riding high. With a young ever-burgeoning population in India and the diapora, the demand for bridal wear and fashion with a touch of India is only going to grow. Recently Shireen Vinayak of Shehnaai Couture showcased the latest collection and answered some burning questions about the new fashion trends, especially for New York fashionistas.

India gave us the sari, the salwar kameez, the lengha. So what’s coming next?

“The Indian gown!” says Shirin Vinayak of Shehnaai Couture, who just got back from Lakme Fashion Week. “Indian fabrics, Indian embroideries and Western silhouettes seem to be the way to go, not only for the red carpet but also for reception wear as well.”

Gowns are all the rage with Bollywood stars like Katrina Kaif and Kareena Kapoor, as well as the Page 3 crowd in India, tricking down to young women in the metros.
Vinayak is bringing that trend of the Indian gown in – “I feel like culturally that works for us here and so this is the first year that we have a full display of gowns on our rack.”

September 6, 2012 was no ordinary day – it was the day that fashion became thoroughly democratized with Fashion’s Night Out taking over Manhattan. Every man and woman even remotely interested in style was invited to the citadels of couture for an open party.

The streets of Manhattan were over-run by hordes of fashionistas – all dressed to the hilt, many in designer dresses, others in their own unique styles and they had taken over the city. It was like one big, glorious feista, especially in lower Manhattan. Women in groups, women with boyfriends, generational groups too – everyone out to celebrate something as whimsical, as fleeting as fashion.

The very first party I stopped at was at Soigne K, the luxury boutique on Madison Avenue owned by Soigne Kothari. It was pure carnival as crowds gathered to see fiery dancers in the store windows and indulge in shots of tequila, rose and white wine, and dainty little finger foods.