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Posts Tagged ‘khadi’

Selling the Mahatma

By Lavina Melwani • Nov 27th, 2009 • Category: 24/7 Talk is Cheap - The Blog

Mahatma Gandhi, with his simple khadi loincloth and chappals, was the absolute antithesis of the avid consumer, yet the luxury brand Montblanc has chosen to honor his memory with a gold pen priced at $23,000.