Browsing: outsourced

“Outsourced” is a loaded word, particularly in today’s economic climate, so NBC’s new serial is creating quite a buzz. A comedy about a Mid-Western novelty company that outsources its call center to India, it’s a showcase for Indian-American talents.

So is this the big one? “Absolutely,” says Rizwan Manji. “Correct me if I’m wrong but I think it’s the first time that there’s been a television show on a major network that has a primarily Indian cast. So I think it’s a huge deal – it’s scary but it’s a big opportunity!”

Is Bollywood entertainment getting outsourced? At a big Indian wedding in New York there are the usual beaming uncles and aunties, lots of great Indian food, the latest Bollywood music. The dance floor clears and there’s a bespangled dancer doing all the classic moves from ‘Umrao Jaan’ as the appreciative crowd gathers around and claps.

The dancer is Russian and doesn’t speak any Hindi!

She is Inessa from Uzbekistan and is quite the star at Indian community events in New York, be it weddings, engagement parties or other celebrations.