Browsing: Preeti Desai

We do live in a brave new world where social media has made interaction amazingly easy. In the old days only media behemoths had power, now every little blogger has a piece of the empire! Facebook, Twitter and Google + have made it possible for ordinary people to nurture revolutions and push for the popular choice.

And now Bollywood actor Abhay Deol has come up with a creative innovation- First Release Cinema on Facebook!

New York fashionitas rejoice! Soon noted Indian designer Anita Dongre will be making her US debut, and in her many labels you are bound to find your vibe. Her style has brought cachet to everything from the airlines to the hospitality industry and her designs can be found in films like ‘My Brother Nikhil’, ‘Bas Ek Pal’ and ‘Sorry Bhai’. Fresh from her dazzling show at Lakme Fashion Week, Anita Dongre shows her latest couture and answers your questions.

“Q: Do you think you need a different fashion lingo for New York or are you planning to bring the same looks to the US? How different or similar are the sensibilities in Mumbai and Manhattan?

A: Women all over the world share a commonality which is to discover new trends and style statements so the lingo in New York isn’t necessarily different. We as designers have to constantly be reinventing our designs whether for the consumer in Manhattan or Mumbai. There is a similarity between the two cities as both are fast paced cities and women are always on the go and they want to dress efficiently yet trendy.”

With all the fashionistas in New York, this was bound to happen. Against the grand canvas of New York Fashion Week, a group of young South Asian women entrepreneurs created their own hurrah, a showcase of the sparkling talent of desi designers from the US and the Indian-subcontinent.

At the Fashion for Compassion event at the Ritz Carlton honoring Ranjana Khan, there was a happening buzz with lots of star power on the red carpet : Abhay Deol, Preeti Desai, Archie Punjabi, Samrat Chakrabarti, Janina Gavankar, Anusha Dandekar, Pooja kumar, and Shenaz Treasurywala.