Browsing: Telebrands

This Dusshera the Goddess Durga herself descended to earth in a powerful tableaux at the Children’s Hope India Gala – Viva Calcutta on October 13, 2013. Over 430 guests who came to this fundraiser for children’s health and education at Pier Sixty in Chelsea Piers, New York, saw this breath-taking 200 1b idol seated in a pandal of radiant hues of red, gold and orange.

A day of celebration indeed as it was not only Dusshera and the last day of the Bengali Puja holidays but also an evening to enjoy the seductive charms of the city of Calcutta, now known as Kolkata. The festive evening, which had a keynote address by Indra Nooyi, Chairman and CEO of PepsiCo, raised $450,000 for CHI projects.

It was the night of maharajas and maharanis, of pomp and splendor. The occasion was Children’s Hope India Royal India Gala and Pier Sixty in Chelsea Piers, Manhattan had been transformed into a royal retreat with life-size peacocks, golden sculptures, rich silks and gorgeous live mannequins draped in Mughal couture. Yes, hookahs and turbans too!

Photo: Shaun Mader

It’s not often that you run into Bollywood biggie Karan Johar at a makeshift Chowpatty or chat with Mira Nair while eating kulfis at a fake Pasta Lane – and that too in the heart of New York, inside the Grand Hyatt Hotel!

The event was An Evening in Mumbai, and like the real Mumbai, this imitation Mumbai glittered. Every one of the guests was dressed in Bollywood glam, a mad medley of colors and jewels. For a day, every guest was a star and walked down the red carpet.