City women enjoy all kinds of fashion – here’s a story about the bindi which has been rural women’s style mantra (as well as cultural underpinning) for decades. Now comes a new twist to it, thanks to city slickers!
What is the Jeevan Bindi? One which saves lives – and here is a thinking out of the box idea from an advertising agency which could have an impact on the lives of women in rural India. Hope that it won’t be a flash in the pan and will become a part of daily life… This from Ecouterre.