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    You are at:Home»The Buzz»It’s Not Cool to Be All Tied Up

    It’s Not Cool to Be All Tied Up

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    By Lavina Melwani on January 10, 2010 The Buzz
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    Lassi Lite

    Can Indian men throw off the tyranny of the necktie – and save energy too? A group of corporate workers in Mumbai are trying to pass a ‘No-Tie Day’ on May 3, 2010, their reasoning being that when men dress cooler, they will require less air-conditioning.

    As reported by BBC News, Dhiraj Shrinivasan, co-founder of the “No Tie Campaign” says: “I have read that wearing a tie makes one feel warm. Naturally then people ask for office temperatures to be reduced, causing higher carbon emissions because of more air conditioning.”
    “When I consulted an energy expert he explained to me that nearly 25% more is consumed when temperatures are maintained between 18 to 20 degrees Celsius instead of an ideal 24 to 26 degrees Celsius.”
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    Seems like a game plan – it’s no point dressing like buttoned down Britishers in the heat and dust of India. Tie manufacturers won’t be too happy but imagine the coolness of a cotton kurta in the furnace that Delhi is in the summer months!

    Which gets one thinking: in his quest for energy saving ideas, NY Mayor Bloomberg should perhaps consider banning ties from corporate offices and turning the air-conditioning down a notch. Or better yet, invest in Made in India cotton kurtas!

    Lavina Melwani
    • Website

    Lavina Melwani is a New York-based journalist who writes for several international publications. Twitter@lavinamelwani & @lassiwithlavina Sign up for the free newsletter to get your dose of Lassi!

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    2 Comments

    1. Lavina Melwani on January 11, 2010 5:50 pm

      Interesting tale – and an expensive lunch!

    2. David Stein on January 11, 2010 6:43 am

      Back in the 70s, the US was in the midst of its first oil shock, and the government decreed reduced use of air conditioning. I flew from Boston to Washington DC for a series of meetings that summer, and, it being quite hot, did not take a jacket or tie with me. My hosts invited me to join them for lunch, but none of their favorite restaurants would admit me because I was not wearing the appropriate dress- jacket and tie. I had to buy a new tie just to eat lunch!

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    Lassi with Lavina is a dhaba-style offering of life and the arts through the prism of India. It shares the celebrations and concerns of the global Indian woman. Supported by the Knight Foundation for Journalism, it brings stories from New York to New Delhi to readers globally. About Lassi with Lavina

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