Seeking Spirituality in the Home
What better insurance for a home’s peace and prosperity than installing an image of Ganesha or Buddha within it? For the spiritually inclined and the stylish, jewelry designer Amrita Singh has introduced a home collection line which includes some beautiful icons for the home. Singh who was recently in Bali, came back inspired by the sheer joy of having a touch of spirituality in one’s home.
The launch of Singh’s brand new home collection took place in a penthouse in the Trump Plaza and was hosted by the South Asian Young Women Entrepreneurs (SAYWE). The guests packed the two story penthouse for a fun evening. Amrita Singh, so well known for her jewelry, now inserts the jewel in the crown for any house – images of enlightenment and joy for the spirit of the home.
Six Questions for Amrita Singh
1. How did you decide to extend your collection from jewelry to home decor?
I was exploring the idea of expanding my jewelry collection into a lifestyle brand. I have ventured in capsule collections with sandals, bags and hair accessories in the past couple of years. And a home collection was always on my mind. It seemed to be the next natural move.
2. Could you tell us about the spiritual component and how that came about?
I was recently in Bali and inspired by the spirituality in that city. Almost every home in Bali has its own personal temple. I wanted to bring some of the spirituality of the east to the west.
3. Where are the Buddhas and Ganeshas made?
They are handcrafted in Bali by very talented craftsmen. Each piece is made of cut mosaic glass. Since the base material used is fiber glass, they are very lightweight and easy to move around. Each piece is under 4 pounds, with the exception of the life-size Buddha which is under 20 pounds.
4. Do you think there is a big trend toward spiritual objects within the hone?
Yes, I definitely see a trend towards spirituality within objects of art / ornaments in interior design.
5. Who’s buying these items?
Amy Schroeder, one of my top clients told me, “I am not a religious person and have always been intrigued by the ‘Elephant God’ images that we see from India. I saw your mirrored Ganesha and thought I have to have this piece in my living room. It is a great conversation piece and brightens up my room and spirits.”
I was a little surprised to see her get a Ganesha, instead of a Buddha. And more and more I find my American clients show interest in the Ganeshas which I assumed would be more geared towards the Indian clients. So this has been a learning experience for me so far.
6. What’s been the reaction from your regular jewelry clients?
They seem to love the jeweled adornment of the pieces! We just launched the line a couple of weeks ago so we are still in the early stages but so far we have sold a couple dozen pieces on our website and got positive feedback.
1 Comment
Wonderful gathering!