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    You are at:Home»The Buzz»Desi World-Lassi with Lavina Video of the Day-A Google Search

    Desi World-Lassi with Lavina Video of the Day-A Google Search

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    By Lavina Melwani on November 8, 2013 The Buzz
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    50 people have liked this on the Facebook Lassi with Lavina page

    Google Helps Us Search for Our Better Selves…

    For all those separated by artificial, manmade borders, here is a love story, a story of friendship which can make you cry – in a happy sort of way.  And guess who made it happen? Google! Really, I think we are getting over-dependent on Google to help us in our search for knowledge, words, images, addresses, cat videos – and now even in our search for emotional well-being!

    Never knew a Google commercial could make us cry, reach deep down to our better selves, to our aspirations for reunion and healing. The Big G seems to have become an indispensable part of our lives!

    This Google ad has gone viral in India – just goes to show how much grief and sadness there still is about the Partition which split the country and separated so many families and friends. The reaction shows the hopes and dreams we all have for a better future, for a happy ending to evolve out of all the grief and trauma.

    In the social media sphere, the video has generated quite an outpouring.  Countless people wrote they were in tears – or close to tears. Wrote Satish Kurelly on the Youtube site: “Technology has advanced that much that it can break the iron fencing between two countries and go deep into the heart and come out as tears …”

    Love and Peace, A Feeling of Optimism

     Anshul9989 commented, “What our politicians couldn’t do in 65yrs ..Google did it in 3.24 mins…gave me goosebumps and a feeling of optimism that there can be love and peace.”

    J.B Abbas wrote, “Excellent ad. Being a Pakistani in North America – I have a lot more Indian friends here than Pakistanis. What does that tell one? It shows that deep down below, it truly doesn’t matter where you are from – if you live in an area you become friends unless an external party tries to tarnish that bond – who carry different agendas than the public. Thank you Google India for making this advertisement and reminding everyone of the real meaning of a bond. I’d love to visit India!!!”

    Abhishek Ray asks wistfully, “Why didn’t we reunite after they went? Kya mast cricket team banti!”

    Yes, a superb cricket team – and great fashions! Mangoes from all over – and just think of the repertoire of food, the menus!

    Varun Gurnaney noted shrewdly: “Google exactly knew what would touch Indian hearts. +1 to the ad team for an amazing idea to touch the right nerves. Even though it’s a cunning advt technique, i loved the ad.”

    Indeed, +10 to Google!

    There are many commonalities amongst those divided by manmade borders and animosity. Below are links to some of the heartwarming efforts made to bring people together.

    Do take a look!

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    Pashupathi Ganeshan, Sharmila Rao Thakkar, Aditi Gugnani Malhotra and 24 others like this on Facebook.
    Lavina Melwani
    • Website

    Lavina Melwani is a New York-based journalist who writes for several international publications. Twitter@lavinamelwani & @lassiwithlavina Sign up for the free newsletter to get your dose of Lassi!

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    9 Comments

    1. Lavina Melwani on November 15, 2013 11:30 pm

      Muzaffar Hussain Rikibdar via Facebook

      It is the reality,very touching video.

    2. Laav on November 15, 2013 4:12 pm

      Beautiful! Made me tear up….if only we realize that love transcends all!

    3. Lavina Melwani on November 15, 2013 11:34 am

      Lavina S. Bhojwani via Facebook

      Superb article, namesake. Thanks for bringing it to our attention.

    4. Lavina Melwani on November 15, 2013 1:44 am

      Shital Bee via Facebook Lassi with Lavina page

      Not even funny how much I cried!!!

    5. Lavina Melwani on November 15, 2013 1:43 am

      Nimmi Sabnani via Facebook

      Beautiful & very touching!

    6. Lavina Melwani on November 14, 2013 12:38 pm

      Marigold Gateway to India via Facebook

      You gotta hand it to Google’s marketing…

    7. Lavina Melwani on November 14, 2013 12:36 pm

      Chirag Patel via Facebook

      Damn it! Made my eyes wet!

    8. Lavina Melwani on November 14, 2013 12:35 pm

      Swati Bhattacharya via Facebook

      Beautiful video!!

    9. Lavina Melwani on November 14, 2013 12:34 pm

      Rajesth Jyotishi via Facebook

      Beautiful write up Lavina!

    Leave A Reply

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    Lassi with Lavina is a dhaba-style offering of life and the arts through the prism of India. It shares the celebrations and concerns of the global Indian woman. Supported by the Knight Foundation for Journalism, it brings stories from New York to New Delhi to readers globally. About Lassi with Lavina

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