When inflight safety instructions come on in an airline, that’s when many passengers tune off. They’ve seen these droning instructions time and again and are bored. Do they even pay attention or do they turn off completely – until their plane is crashing over the Atlantic or rocking in a storm?
The geniuses at Air India have come up with the perfect solution – a safety inflight video that you will want to watch time and again with utmost attention. Not only that – Air India is hitting three bulls-eyes with the same throw: instructing passengers about safety precautions, doing a rocking India cultural promotion and running an impromptu dance video for all aspiring dancers! You will know about the names and forms of all the beautiful dance forms in India from Kathakali to Gidda – and have seen some of India’s most wonderful sites in this little video – including the temples of South India, the fabulous beaches of India’s coastal cities and the fields of Punjab! A win-win!
